This is a dealer-only album that parts managers used. It was written by GM for training in the parts and service department. The book explains how parts managers should do their job. It covers business management, space & facilities, markets, department operation, personnel, inventory control, ordering procedures, billing, merchandising, and more! For example, the merchandising section provides ideas for diplays, offering incentives, the Four Seasons Merchandising Program, custom display service from Chevy, specials, wholesale marketing, accessories merchandising ideas, accessories promotional activities, advertising (local and national), and point-of-purchase displays. This book is all text, no pictures. Buy now to be one of the few collectors to own this privileged information.
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