This is a dealer-only album that dealership management used. Dealerships used this book to assess the look of their facilities and to make improvements. You will find the following information in this book:
Dealership Setup -- From the introduction: " It represents a comprehensive look at your business from an aesthetic view. Above all, this Planning Guide is a practical summary of details, covering everything wall to wall, inside and out to help you look carefully at how you look. The Planning Guide divides the dealership into nine areas where cosmetic and aesthetic upgrading can have a major impact on how your customers see you and what you can do to enhance a positive impression." Chapters include: first Impressions (from the road), second impressions (from the property line), showroom, used car lot, parts department, service department, customer waiting area, employee areas, and lasting impressions. Mostly pictures with some text that offers mostly checklists for making sure things look good, like signage, landscape, architecture, vehicle display, organization, cleanliness, and employee areas. Buy now to be one of the few collectors to own this privileged information.