This is a dealer-only album that salespeople used. You will find the following information in this book:
Event Marketing -- Inside the book, you'll find details and tips for hosting a VIP night event. Sections included are, program objectives, basic strategy, target marketing/effective prospecting, supplemental mailing, VIP night reception, Electra unveiling and walk-around presentation, consumer incentive and test drive, promotional support material, step-by-step planning schedule, function of program coordinator, flow of information and materials, public relations and publicity, program follow-up, and dealer notes. :
Announcement Album -- You'll find a catalog detailing the promotional materials that announced the 1985 Electra and Park Avenue to the public. It includes images of window trim, invitations, banners, underhood engine displace, electronic message center, dealer album posters, signs, brochures, license plates, and even promotional giveaway items like matches, flags, post cards, and key fobs. Buy now to be one of the few collectors to own this privileged information.
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