This is a dealer-only album that salespeople used. You will find the following information in this book:
Ad Planner -- Inside the books, you'll find ad slicks for newspaper ads, radio and television advertising information, direct mail, and more. This includes explanations of Cadillac's marketing strategy, as well as raw materials for dealers to make their own local ads with pictures and text. There's even a record with a radio spot. Buy now to be one of the few collectors to own this privileged information.
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