This is a dealer-only album that salespeople used. It was written by Jeep to train salespeople to sell the Jeep to customers. For each model, the book: (1) addresses the competition, (2) identifies target types of customers by age, income, and more, (3) explains reasons for buying based on 1988 research, (4) lists features to point out when walking around the vehicle, (4) lists submodels, (5) includes detailed lists of standard and optional equipment, and (5) highlights mechanical features. At least half the pages in the book fold out to twice their original size. Buy now to own this rare original book.
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