This is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell GMCs. The book compares the trucks to other brands, like Chevrolet, Dodge, Plymouth, Ford, Autocar, Diamond T, IHC, Reo, Studebaker, White, Indiana, Mack & Mack Jr. You'll see charts for each model of GMC and its competition detailing dozens of specifications: engine specs, interior and exterior dimensions, and more. You'll see pages doing head-to-head comparisons of one GMC model and one competitor showing standard and optional equipment specifications on each, along with base pricing.
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