This is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell Buicks. The book compares the cars to other domestic brands, like Chrysler, Studebaker, De Soto, Dodge, Mercury, Kaiser, Lincoln, Packard, Nash and Hudson. Inside the binder are two sections: one with a two-page spread with each competitor's picture and specifications, and another one all about Buicks. In addition to two-page spreads on the Buicks with pictures and specifications, you'll also see pages detailing and picturing dozens of features: interior, styling, mechanical, and more.
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