This is a dealer-only album that salespeople used. This book is made to be displayed on a table top - it stands up and has large print that can be viewed from a distance. You will find the following information in this book:
Ad Planner -- Inside the book, you'll find images of direct mail pieces that are sent to Dodge owners to encourage them to come in for service. The purpose of the book is so that dealers and understand and coordinate with Dodge's efforts to build customer loyalty, leading to service sales as well as car sales. Find out about building a prospect files, see examples of mailers, and learn about monthly service department posters and bulletins that tie in with the mailers. Buy now to be one of the few collectors to own this privileged information.
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