This is a dealer-only album that salespeople used. These books were made to train salespeople on how to sell the Buick cars. The book compares the Buick to Chrysler, De Soto, Dodge, Ford, Lincoln, Mercury, Plymouth, and Studabaker. You'll see charts for Buick and itscompetition detailing dozens of specifications: engine specs, interior and exterior dimensions, and more. You'll see head-to-head comparisons of the Buick and one competitor showing standard and optional equipment specifications on each, and explaining the advantages oF Buick.
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