From the introduction: "The information in this Zone Manager's Guide Book is a round-up of campaign details. It is intended to help you get the dealer meeting in your Zone off to an enthusiastic start. You'll find this Guide Book will also enable you to quickly and accurately answer the questions most often asked by dealers." The "Big Gun" campaign is a system of incentives offered to salespeople and managers to get them to sell more Pontiacs. You'll see a description of how to set up the kick-off meeting, a suggested agenda, how the campaign works, dealer awards, sales manager's award (an all-expenses-paid trip to Jamaica), descriptions of the direct mail pieces going to salespeople, award costs, and a planning checklist. All text, no illustrations. Buy now to own this truly rare Pontiac book.
You can be the first one to write a review.
