This is a dealer-only album that salespeople used. These books were made to train salespeople on how to sell the Lincoln and Mercury cars. The book compares the Lincoln to Cadillac, Thunderbird, and Imperial as well as the Mercury to other brands, like AMC, Buick, Chevrolet, Chrysler, Dodge, Ford, Oldsmobile, Plymouth, Pontiac, and Studebaker. You'll see head-to-head comparisons of the Lincoln/Mercury and one competitor comparing specific features and specifications on each. The pages include some black and white illustrations.
Buy now to be one of the few collectors to own this privileged information.
You can be the first one to write a review.
