This is a dealer-only album that salespeople used. These books were made to train salespeople on how to sell Mercury cars. The binder contains a set of booklets that explain how each Mercury model is better than the competition. You'll see booklets on Montego, Cougar, full-size cars, as well as a couple covering multiple models. The book compares the Mercury to other brands, like AMC, Buick, Chevrolet, Chrysler, Dodge, Ford, Oldsmobile, Plymouth, and Pontiac. You'll see charts for Mercury and their competition detailing dozens of specifications: engine specs, interior and exterior dimensions, and more. You'll see head-to-head comparisons of the Mercury and one competitor showing standard and optional equipment specifications on each. The pages include some black and white illustrations.
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