This is a boxed set containing 4 binders and covers all 1971 AMC models. The first binder is titled, "Local Action Planner Advertising"; The second is, "Local Action Planner Merchandising/Promotion"; The third is "Local Action Planner Promotional Planning Guide"; The fourth is "Local Action Planner Car Art Proofs." These come with the original cardboard box case to hold them all.
Inside the books, you'll find ad slicks for newspaper ads, radio and television advertising information, billboard ad info, direct mail, and more. This includes explanations of AMC's national marketing strategy, as well as raw materials for dealers to make their own local ads with pictures and text.
To say that a set like this is rare is an understatement. Buy now to take advantage of this once-in-a-lifetime opportunity
Inside the books, you'll find ad slicks for newspaper ads, radio and television advertising information, billboard ad info, direct mail, and more. This includes explanations of AMC's national marketing strategy, as well as raw materials for dealers to make their own local ads with pictures and text.
To say that a set like this is rare is an understatement. Buy now to take advantage of this once-in-a-lifetime opportunity
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