This is a dealer-only album that salespeople used. You will find the following information in this book:
Promotional materials catalog - The book contains resources for promoting the local dealership. This catalog includes dealership promotional materials like Pre-Announcement kits, 1971's advertising gimmick display material, window signs, banners, flags, danglers, balloons, car feature displays, showroom license plates, color and trim books, invitations to be one of the first to see the 1971 Ford Cars, Service Department signage and showroom display signs. It also includes gifts/incentives which are "lifestyle" items like Ford glassware, pens, lighters, magnetic money clips, travel bags, mugs, potholders, perfume, cigars, golf balls, dustpan, playing cards, ice scrapers and sun visor tissue packs to name a few.
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