This is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell Cadillacs. It explains the benefits of owning a Cadillac through key features of each model for technology, exterior, interior, powertrain, and quality. The book compares the cars to other luxury brands such as Buick Electra Limited, Riviera, Lincoln Continental, Town Car, Mark V, Versailles, Mercedes 450 SEL, Olds 98 Regency and Toronado. You'll see charts for each model of Cadillac and its competition detailing dozens of specifications: engine specs, mechanical features, fuel economy, interior and exterior dimensions, and more. You'll see side-by-side comparisons of one Cadillac model and one competitor showing standard and optional equipment on each, and pointing out key features.
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