This is a dealer-only album that salespeople used. You will find the following information in this book:
Ad Planner -- Inside the book, you'll find images of direct mail pieces that are sent to Buick owners. The purpose of the book is so that dealers and understand and coordinate with Buick's efforts to build customer loyalty. It includes marketing for both sales and service. You'll see schedules for mailing, images of mail pieces, and explanations of how the mail pieces will help the dealership. Buy now to be one of the few collectors to own this privileged information.
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