Model Condition Price Qty  
none Very Good $199.00
-
+

This is a dealer-only album that salespeople used. This was not handed out to customers, but kept as a dealer-only item. The book contains resources for promoting the local dealership.

One of the items inside the binder is a 46-page catalog of merchandising materials. This catalog includes dealership promotional materials like invitations to see the new models, window signs, banners, flags, showroom display signs, rugs, direct mail brochures, product manual, showroom license plates, and more. It also includes gifts/incentives which are "lifestyle" items like belt buckles, dash plaques, jewelry, desk accessories, watches, clocks, towel, key chains, cups, luggage, clothes, cameras, golf equipment, balloons, and more.

You'll also see descriptions of promotion strategies, like contests, giveaways, window trim, displays, special events, strategies for contacting prospects, and audio/visual aids. The book also includes a schedule of advertising and activities to promote the 1982 models when they come out. You'll see an ad planner section that includes explanations of Pontiac marketing strategy, as well as raw materials for dealers to make their own local ads with pictures and text

Buy now to be one of the few collectors to own this privileged information.

Pontiac
"1982 Pontiac Merchandising Planner"
This item is original.
11.50 x 10.75 x 2.00 inches
none
Write a Review
1982 Pontiac 6000 Coupe 2-Door
1982 Pontiac 6000 LE Coupe 2-Door
1982 Pontiac 6000 LE Sedan 4-Door
1982 Pontiac 6000 Sedan 4-Door
1982 Pontiac Bonneville Brougham Sedan 4-Door
1982 Pontiac Bonneville Sedan 4-Door
1982 Pontiac Bonneville Wagon 4-Door
1982 Pontiac Firebird Coupe 2-Door
1982 Pontiac Firebird S/E Coupe 2-Door
1982 Pontiac Firebird Trans Am Coupe 2-Door
1982 Pontiac Grand LeMans
1982 Pontiac Grand LeMans BR
1982 Pontiac Grand LeMans BR Sedan 4-Door
1982 Pontiac Grand LeMans Sedan 4-Door
1982 Pontiac Grand Prix Brougham Coupe 2-Door
1982 Pontiac Grand Prix Coupe 2-Door
1982 Pontiac Grand Prix LJ Coupe 2-Door
1982 Pontiac J2000 Coupe 2-Door
1982 Pontiac J2000 Hatchback 2-Door
1982 Pontiac J2000 LE Coupe 2-Door
1982 Pontiac J2000 LE Sedan 4-Door
1982 Pontiac J2000 SE Hatchback 2-Door
1982 Pontiac J2000 Sedan 4-Door
1982 Pontiac J2000 Wagon 4-Door
1982 Pontiac Phoenix Coupe 2-Door
1982 Pontiac Phoenix Hatchback 4-Door
1982 Pontiac Phoenix LJ Coupe 2-Door
1982 Pontiac Phoenix LJ Hatchback 4-Door
1982 Pontiac Phoenix SJ Coupe 2-Door
1982 Pontiac Phoenix SJ Hatchback 4-Door
1982 Pontiac T1000 Hatchback 2-Door
1982 Pontiac T1000 Hatchback 4-Door
1982 Pontiac 6000 1982 Pontiac Bonneville 1982 Pontiac Firebird 1982 Pontiac Grand LeMans 1982 Pontiac Grand Prix 1982 Pontiac J2000 1982 Pontiac Phoenix 1982 Pontiac T1000