This is a dealer-only album that dealership personnel used. It explains the Cadillac Gold Key Delivery System - a plan for enhancing customer satisfaction by delivering new Cadillacs in a grand way and with particular products and services given to the customer. Here's a quote from the introduction explaining the purpose of the book: "This manual provides a complete description of the Cadillac Gold Key Delivery System. As you read through this manual, you will come to understand how important this system is to the on-going business practices. . . Each section covers a specific element of the Gold Key Delivery System. In each section you will find: *a description of the particular element, *responsibility assignment, *implementation procedures, and *financial procedures.".
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