This is a dealer-only album that salespeople used. Dealerships used this book to train sales people in marketing and sales. You will find the following information in this book:
Dealership Setup --This book was written for new Oldsmobile dealerships to explain how the dealership should be organized, and how it should interact with the national organization. Chapters include: a history of Oldsmobile, "the Oldsmobile difference" (explaining brand philosophy), zone organization chart and personnel charts, business management, sales education and training, organization and analysis, sales analysis and distribution, market analysis, fleet sales, sales promotion, group selling, advertising, service, customer service, and dealer communication. Mostly text with only a few drawings. Buy now to be one of the few collectors to own this privileged information.
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