This is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell Buicks. The book compares Buicks to other brands, like Ford, Lincoln, Mercury, Plymouth, Chrysler, Eagle, Cadillac, Pontiac, Chevy, Oldsmobile, Honda, Mazda, Nissan, Acura, Toyota, and More. You'll see charts for each model of Buick and its competition detailing dozens of specifications: engine specs, fuel economy, interior and exterior dimensions, and more. You'll see pages doing head-to-head comparisons of Buick models and competitors showing standard and optional equipment specifications on each, along with base pricing and explanations of how Buick is better. Mostly charts and text with some small illustrations.
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