This is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell Buicks. The book compares Buicks to other brands, like Ford, Lincoln, Mercury, Plymouth, Chrysler, Eagle, Cadillac, Pontiac, Chevy, Oldsmobile, Honda, Mazda, Nissan, Acura, Toyota, and More. You'll see charts for each model of Buick and its competition detailing dozens of specifications: engine specs, fuel economy, interior and exterior dimensions, and more. You'll see pages doing head-to-head comparisons of Buick models and competitors showing standard and optional equipment specifications on each, along with base pricing and explanations of how Buick is better. Mostly charts and text with some small illustrations.
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"Head To Head The Buick Competitive Advantage"
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1988 Buick Century Custom Coupe 2-Door
1988 Buick Century Custom Sedan 4-Door
1988 Buick Century Custom Wagon 4-Door
1988 Buick Century Estate Wagon Wagon 4-Door
1988 Buick Century Limited Coupe 2-Door
1988 Buick Century Limited Sedan 4-Door
1988 Buick Electra Limited Sedan 4-Door
1988 Buick Electra Park Avenue Sedan 4-Door
1988 Buick Electra T-Type Sedan 4-Door
1988 Buick Estate Wagon Wagon 4-Door
1988 Buick LeSabre Coupe 2-Door
1988 Buick LeSabre Custom Coupe 2-Door
1988 Buick LeSabre Custom Sedan 4-Door
1988 Buick LeSabre Estate Wagon
1988 Buick LeSabre Estate Wagon Wagon 4-Door
1988 Buick LeSabre Limited Coupe 2-Door
1988 Buick LeSabre Limited Sedan 4-Door
1988 Buick LeSabre Wagon 4-Door
1988 Buick Reatta Coupe 2-Door
1988 Buick Regal Custom Coupe 2-Door
1988 Buick Regal Limited Coupe 2-Door
1988 Buick Riviera Luxury Coupe 2-Door
1988 Buick Riviera T-Type Coupe 2-Door
1988 Buick Skyhawk Custom Coupe 2-Door
1988 Buick Skyhawk Custom Sedan 4-Door
1988 Buick Skyhawk Custom Wagon 4-Door
1988 Buick Skyhawk SE Coupe 2-Door
1988 Buick Skylark Custom Coupe 2-Door
1988 Buick Skylark Custom Sedan 4-Door
1988 Buick Skylark Limited Coupe 2-Door
1988 Buick Skylark Limited Sedan 4-Door
1988 Buick Century 1988 Buick Electra 1988 Buick Estate Wagon 1988 Buick LeSabre 1988 Buick LeSabre 1988 Buick Reatta 1988 Buick Regal 1988 Buick Riviera 1988 Buick Skyhawk 1988 Buick Skylark