This is a dealer-only album that salespeople used. You will find the following information in this book:
Ad Planner -- Inside the book, you'll find images of direct mail pieces that are sent to Olds owners. You'll see images of mailers sent at 5 months, 12 months, and 18-66 months. The back includes pages of blank owner member cards that can be punched out and filled out. The purpose of the book is so that dealers and understand and coordinate with Oldsmobile's efforts to build customer loyalty. Buy now to be one of the few collectors to own this privileged information.
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