This is a dealer-only album that salespeople used. You will find the following information in this book:
Ad Planner -- Inside the books, you'll find ad slicks for newspaper ads, radio and television advertising information, billboard ad info, direct mail, and more. You'll see pages and pages of pictures of vehicles by themselves or with text for use in print ads. This includes explanations of Chrysler's marketing strategy, as well as raw materials for dealers to make their own local ads with pictures and text. Includes a cassette with radio ad info, a media guide handbook, a marketing guide handbook, a calendar, and a booklet on billboards. Buy now to be one of the few collectors to own this privileged information.