"Dodge Paces the Indy 500." This piece was intended to be read by Dodge dealers and not by the general public. This brochure features the Dodge models associated with the 1991 Indy 500: the Dodge Viper Pace Car, the Dakota V8 official truck, and the Stealth R/T turbo official car. If you collect Viper memorabilia, there is a full 2-page photo spread of Viper Indy 500 pace car collectibles (everything from sunglasses to posters to seat cushions and more), and additional photos of Viper and Dakota Indy apparel. You can read about Dodge's history at the Indy 500 including its racing cars, the 1954 Royal 500 convertible pace car, and the 1971 300-horsepower Dodge Challenger convertible. The 8 page color catalog shows photos of the new vehicles and explains Dodge's marketing plans for the Indy 500 -- TV shows, marketing at the track, a mailing, a sweepstakes, ads to be placed in national magazines, model cars, and more. The brochure also describes how dealers should tie in their local promotions with the race themes and special vehicles. Buy now to own this piece of Dodge history.
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