
This is a dealer-only album that salespeople used. It was written by Jeep to train salespeople to sell Jeeps and Eagles to customers. For each model, the book: (1) addresses the competition, (2) identifies target types of customers by age, income, and more, (3) explains reasons for buying based on 1990 research, (4) lists features to point out when walking around the vehicle, (4) lists submodels, (5) includes detailed lists of standard and optional equipment, and (5) highlights mechanical features. The first page after each divider in the book fold out to twice their original size.
Buy now to own this rare original book.
Buy now to own this rare original book.
"1991 Sales Effectiveness Training Jeep & Eagle Feature & Benefit Handbook"
This item is original.
11.00 x 9.50 x 0.60 inches
none
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