This is a dealer-only album that salespeople used. You will find the following information in this book:
Event Marketing -- Inside the book, you'll find event opportunities, logistics, layout suggestions, support elements, ordering procedures, and more. You'll learn about how Oldsmobile's national events can be tied in to promotions at the local dealer, and how dealers can local PR. These include the "Olds Scramble" (the world's largest golf tournament), Motorsports, and NCAA sponsorship. Ideas and tips that will help you plan and execute a promotional concept are included. Buy now to be one of the few collectors to own this privileged information.
You can be the first one to write a review.
