This rare little book is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell Buicks. It explains the benefits of owning a Buick through key features of each model for technology, safety, exterior, interior, powertrain, and quality. The book compares the cars to other brands such as Honda, Infiniti, Lexus, Lincoln, Toyota, Mercedes, Chrysler, Dodge, Oldsmobile, Chevy, Ford, Mercury, Pontiac, and more. You'll see charts for each model of Buick and its competition detailing dozens of specifications: engine specs, mechanical features, fuel economy, interior and exterior dimensions, and more. Most pages consist of charts comparing specifications along with tips on how the Buick can be shown to have an advantage over each type of car. All text, no illustrations. This book comes inside a vinyl portfolio.
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