This is a dealer-only album that salespeople used. It was written by Jeep to train salespeople to sell vehicles to customers. For each model, the book: (1) addresses the competition, (2) identifies target types of customers by age, income, and more, (3) explains reasons for buying based on research, (4) lists features to point out when walking around the vehicle, and (5) includes a quiz to test your knowledge. Buy now to own this rare original book.
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