This is a dealer-only album that salespeople used. You will find the following information in this book:
Ad Planner -- This dealer album covers Chrysler's sponsorship of the U.S. Olympic Team. The book explains how local dealerships can use advertising and promotions associated with the sponsorship. You'll see information on national ad campaigns as well how local dealerships can participate. You see chapters on advertising, logo usage, public relations, a catalog of wearables and collectables, local promotion ideas, mall shows, tie-ins, and an Olympic events calendar. . Buy now to be one of the few collectors to own this privileged information.
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