This is a dealer-only album that salespeople used. You will find the following information in this book:
Launch Plans -- Inside the book, you'll find explanations of Jeep's national marketing strategy, as well as information to help local dealerships promote the SUV. Find out the demographics the Jeeps are aimed at. You'll see descriptions of standard equipment, specifications, option packages, and accessories. Learn about the public relations campaigns at auto shows and other events, media strategy, and driving demonstrations. Buy now to be one of the few collectors to own this privileged information.