This is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell Buicks. It explains the benefits of owning a Buick through key features of each model for technology, safety, exterior, interior, powertrain, and quality. The book compares the cars to other brands such as Honda, Infiniti, Lexus, Ford, Lincoln, Mercury, Chevrolet, Saturn, Pontiac, Toyota, Oldsmobile, Volvo, and more.You'll see charts for each model of Buick and its competition detailing dozens of specifications: engine specs, mechanical features, fuel economy, interior and exterior dimensions, and more. You'll see pages doing head-to-head comparisons of one Buick model and one competitor showing standard and optional equipment on each, along with base pricing.
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