This book was written for the Oldsmobile corporate public relations professionals for the 1996 model year. Less than two dozen of these binders were originally produced. You will find the following information in this book:
Public relations strategy for 1996: The book compiles the results of a PR summit held in November of 1995. You'll find a calendar of events, brand statements that explain how each model should be presented to the public, as well explanations of PR strategies and plans. It's mostly text, with a few graphics, but not pictures of cars. Buy now to be one of the few collectors to own this privileged information.
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