This is a dealer-only album that salespeople used. It was written by Jeep to train salespeople to sell vehicles to customers. For each model, the book: (1) explains which features are new for 1997, (2) identifies target types of customers by age, income, and more, (3) explains reasons for buying based on research, (4) lists features to point out when walking around the vehicle, (5) lists option packages, (6) includes detailed lists of standard and optional equipment, and (6) compares Jeeps to similar vehicles. Buy now to own this rare original book.
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