This is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell Cadillacs. It explains the benefits of owning a Cadillac through key features of each model for technology, safety, exterior, interior, powertrain, and quality. The book compares the cars to other luxury brands such as Acura, Audi, BMW, Buick, Chrysler, Infiniti, Jaguar, Lexus, Lincoln, Mazda, Mercedes, and Volvo. You'll see charts for each model of Cadillac and its competition detailing dozens of specifications: engine specs, mechanical features, fuel economy, interior and exterior dimensions, and more. You'll see pages doing head-to-head comparisons of one Cadillac model and one competitor showing standard and optional equipment on each, along with base pricing.
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