This is a dealer-only album that salespeople used. You will find the following information in this book:
Launch Plans -- Inside the book, you'll find explanations of Pontiac's national marketing strategy, as well as information to help local dealerships promote the car. Find out the demographics the cars are aimed at. You'll see descriptions of standard equipment, specifications, option packages, and accessories. Learn about the public relations campaigns at auto shows and other events, media strategy, and driving demonstrations. Includes text, with a few charts and graphs, and photos. Package includes a VHS titled, "All-New 1999 Grand AM" and a CD-ROM titled, "1998 Pontiac Electronic Matte Art" as well as a paper supplement with matte art (pictures that local dealers can use to create newspaper ads). You'll also get a brochure on the car as well as a "launch merchandiser" booklet Buy now to be one of the few collectors to own this privileged information.
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