This is a dealer-only album that salespeople used. It was written by Dodge to train salespeople to sell cars and trucks to customers. This manual has 9 sections: (1) Ram 1500 immersion, (2) 2002 Dodge lineup (includes a couple of pages on each model with new features and "why buys," (3) Mopar./Ram street drive, (4) Ram competitive comparison, (5) Truckville 400 Challenge Course, (6) Ram Capabilities Arena, (7) Barber/Dodge Racing School, and (9) closing session. Most of the book applies to the Ram 1500, but other Dodges are listed in section 2. Also includes a Ram 1500 pocket guide. Buy now to own this rare original book straight from the showroom floor.
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