from the first page:
"A PRESENTATION of the full history of America's most famous motor car is difficult. It is an almost insurmountable task to include every facet of engineering, design, production, and internal influences within the company itself. Packard is a magic name the world over. and those factors which led to its fame, as well as failure are distinctly reflected in its advertising. To survey Packard's history though its sales appeal is a delightful experience and productive of a type of information not available from other historical volumes. Making no pretense at being the complete Packard history, these advertisements spanning more than fifty years. should give much pleasure to the reader. "
