This book tells you how Henry Ford made the introduction of the Model A front page news. It's one of the best sources of reproductions of original advertising. Learn how price structures changed according to business fluctuations. See photos of little known rare prototype Model A body styles. Learn about plant openings and closings throughout Model A production and how they changed production levels. Selling The New Ford is a must for everyone interested not only in Ford and the Model A, but anyone interested in advertising and business history. Those interested in automobile advertising will like the 115 ads and photos from the Model A campaign. The book measures 8.5" x 11" with 177 pages, and is in BRAND NEW condition! This second edition ('96/'02) offers 58 more pages, 64 more articles, and 75 more ads and photos that the first ('82) edition.
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