This is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell Buicks. The book compares the cars to other domestic brands, like Auburn, Chrysler, De Soto, Franklin, Graham, Hudson, Hupmobile, La Salle, Nash, Oldsmobile, Reo, and Studebaker. You'll see charts for each model of Buick and its competition detailing dozens of specifications: engine specs, interior and exterior dimensions, and more. You'll see pages doing head-to-head comparisons of one Buick model and one competitor showing standard and optional equipment specifications on each, along with base pricing.
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