1953-1956 Willys Jeep Special Equipment Merchandising Manual Reprint

Price: $49.00
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This page-for-page reprint of a book that Jeep dealers used in the 1950s has two parts: (1) sales information including factory standard equipment and specifications for jeeps and (2) pictures and description of special optional equipment for Jeeps.

Part one includes comparisons of Jeeps to competitors, diagrams with dimensions, charts of specifications, descriptions of features, and tips for dealers to show off the adaptability and saleability of Jeep vehicles.

Part 2 lists special order equipment for Jeep customers. You’ll find tools and accessories from about 30 different manufacturers, including popular ones that you may have heard of, like Warn and Koenig, and also some obscure and interesting little brands. Although this equipment is mostly from manufacturers other than Jeep, the book itself was Jeep-factory made and was used by Jeep dealers to sell "approved Jeep equipment." It includes a section with factory accessories as well.  You get a price list with part numbers for accessories that can be bought through the dealer.  The book includes agricultural and industrial equipment as well as bodies. You will see a description for most pieces of equipment, which generally shows a picture and sometimes offers specifications; there are multiple brands and models to choose from for some of the equipment listed below in detail. While the majority of the 498-page book is devoted to the Willys CJ-3B, CJ-5, and truck, you’ll also see a few pieces of equipment for the Sedan Delivery/Station Wagon. Buy now to own this hard-to-find piece of Jeep history.

Detailed list of contents:

CJ-3B and CJ-5: Canvas tops, steel cabs, additional seats, hydraulic lift, sta-bar, bed extension, dozer blade, terracing blade, scoop, harrow, plow, post hole digger, pump, rotary cutter, Jeep-A-Trench, sprayer, welder, hubs, draw bar, air compressor, generator, winches, snow plow, two wheel trailers, hydraulic loader (forklift), angledozer, wrecker, and fire engine.

Jeep Truck: Canopy top, bumper guards, bumper with trailer hitch, service body, dump bed, parcel delivery body, welder, lift gate, hubs, draw bar, air compressor, generator, winches, snowplow, two-wheel trailers, backhoe, wrecker, cargo personnel carrier, and fire truck.

Station Wagon and Sedan Delivery: Bumper guards, additional seats, hubs, draw bar, air compressor, generator, winches, snow plow, two wheel trailers, and ambulance. Parkway conversion to add station wagon style windows to the Sedan Delivery.

498
1953-1956 Product Merchandising Manual
This item is a reproduction
10.80 x 8.30 x 0.95 inches
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This includes equipment from 1953, 1954, 1955 and 1956. 

1953-1955 Jeep Willys 1-Ton
1953-1955 Jeep Willys Sedan Delivery
1953-1956 Jeep Willys CJ-3
1955 Jeep Willys Utility Wagon
1955-1956 Jeep Willys CJ-5
1956 Jeep 475
1956 Jeep 6-226
1956 Jeep Willys CJ-6
1956 Jeep Willys DJ-3
1953-1955 Willys Station Wagon Four
1953-1955 Willys Station Wagon Six
1953 1954 1955 1956 Jeep 475 6-226 Willys Station Wagon