This is a dealer-only album that salespeople used. These books were made to train salespeople on how to sell the Lincoln and Mercury cars. The book compares the Lincoln to Cadillac and Imperial as well as the Mercury Monterey to other brands, like Buick, Chevrolet, Chrysler, Desoto, Dodge, Ford, Oldsmobile, Plymouth, and Pontiac. You'll see charts for Lincoln/Mercury and their competition detailing dozens of specifications: engine specs, interior and exterior dimensions, and more. You'll see head-to-head comparisons of the Lincoln/Mercury and one competitor showing standard and optional equipment specifications on each. The pages fold out and include some black and white illustrations.
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