This is a dealer-only album that salespeople used. It was written by Chevy to train salespeople to provide excellent customer service in vehicle sales, but also in parts and service departments. The book focuses on the poeple that work in the dealership rather than on the cars. From the intoruduction:
"This handbook is for the use of those who direct the Quality Salesman Program in the delaership. It describes the materials in one phase of the Program - the sales manpower materials your District Manager now has - and explains their application in the delaership."
The book illustrates training materials, direct mail letters, employment ads and applications, and film training kits. Chapters include: (1) Dealer Decisions, (2) Recruiting Quality Salesmen, (3) Selecting Quality Salesmen, (4) Starting the Man Right, (5) Developing the Quality Man, & (6) Creating the Climate for Quality. Buy now to be one of the few collectors to own this privileged information.
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