This is a dealer-only album that salespeople used. You will find the following information in this book:
Ad Planner -- Inside the book, you'll find ad slicks for newspaper ads, radio and television advertising information, billboard ad info, direct mail, and more. You'll see pages and pages of pictures of vehicles by themselves or with text for use in print ads. This includes explanations of GMC's marketing strategy, as well as raw materials for dealers to make their own local ads with pictures and text.
Promotional materials catalog - The book contains resources for promoting the local dealership. This catalog includes dealership promotional materials like invitations to see the new models, window signs, banners, flags, showroom display signs, rugs, direct mail brochures, product manual, showroom license plates, and more. It also includes gifts/incentives which are "lifestyle" items like belt buckles, dash plaques, jewelry, desk accessories, watches, clocks, towel, key chains, cups, , luggage, toys, balloons, and more. Buy now to be one of the few collectors to own this privileged information.
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