This is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell Pontiacs. The book compares the cars to other domestic brands. You'll see charts for each model of Pontiac and its competition detailing dozens of specifications: engine specs, fuel economy, interior and exterior dimensions, and more. You'll see pages doing head-to-head comparisons of one Pontiac model and one competitor showing standard and optional equipment specifications on each, along with base pricing. All charts and text, no illustrations.
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Pontiac
"Pontiac Competitive Handbook"
170
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1978 Pontiac Bonneville Brougham Coupe 2-Door
1978 Pontiac Bonneville Brougham Sedan 4-Door
1978 Pontiac Bonneville Coupe 2-Door
1978 Pontiac Bonneville Safari Wagon 4-Door
1978 Pontiac Bonneville Sedan 4-Door
1978 Pontiac Catalina Coupe 2-Door
1978 Pontiac Catalina Safari Wagon 4-Door
1978 Pontiac Catalina Sedan 4-Door
1978 Pontiac Firebird Coupe 2-Door
1978 Pontiac Firebird Esprit Coupe 2-Door
1978 Pontiac Firebird Formula Coupe 2-Door
1978 Pontiac Firebird Trans Am Coupe 2-Door
1978 Pontiac Grand Am Coupe 2-Door
1978 Pontiac Grand Am Sedan 4-Door
1978 Pontiac Grand LeMans Coupe 2-Door
1978 Pontiac Grand LeMans LE
1978 Pontiac Grand LeMans LE Sedan 4-Door
1978 Pontiac Grand LeMans SA
1978 Pontiac Grand LeMans SA Sedan 4-Door
1978 Pontiac Grand LeMans Safari Wagon 4-Door
1978 Pontiac Grand LeMans Sedan 4-Door
1978 Pontiac Grand Prix Coupe 2-Door
1978 Pontiac Grand Prix LJ Coupe 2-Door
1978 Pontiac Grand Prix SJ Coupe 2-Door
1978 Pontiac Grand Safari Wagon 4-Door
1978 Pontiac LeMans Coupe 2-Door
1978 Pontiac LeMans Safari Wagon 4-Door
1978 Pontiac LeMans Sedan 4-Door
1978 Pontiac Phoenix Coupe 2-Door
1978 Pontiac Phoenix Hatchback 2-Door
1978 Pontiac Phoenix LJ Coupe 2-Door
1978 Pontiac Phoenix Sedan 4-Door
1978 Pontiac Phoenix SJ Sedan 4-Door
1978 Pontiac Sunbird Coupe 2-Door
1978 Pontiac Sunbird Hatchback 2-Door
1978 Pontiac Sunbird Safari Wagon 2-Door
1978 Pontiac Bonneville 1978 Pontiac Catalina 1978 Pontiac Firebird 1978 Pontiac Grand Am 1978 Pontiac Grand LeMans 1978 Pontiac Grand Prix 1978 Pontiac Grand Safari 1978 Pontiac LeMans 1978 Pontiac Phoenix 1978 Pontiac Sunbird