This is a dealer-only album that salespeople used. It was written by Chrysler to train salespeople to sell vehicles to customers. For each model, the book includes a sales knowledge quiz, a list of new features for 1989, a description of marketing strategy and target market, a diagram with specific selling features identified for each trim level, a chart comparing the model to competitors through detailed specifications, and lists of standard and optional equipment. Buy now to own this rare original book.
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