This is a dealer-only album that salespeople used. You will find the following information in this book:
Ad Planner -- Inside the books, you'll find ad slicks for newspaper ads, radio and television advertising information, billboard ad info (including color images of the billboards), direct mail, and more. This includes explanations of Cadillac's marketing strategy, as well as raw materials for dealers to make their own local ads with pictures and text. This book is organized by car model. For each you will find: demographics, key features, suggested headlines, media guidelines, computer generated car art, and badging art. Includes a cassette tape with dealer music. Buy now to be one of the few collectors to own this privileged information.
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