This is a dealer-only album that salespeople used. This book was made to train salespeople on how to sell Cadillac. You can use this book to restore your vehicle to its historic best, upgrade with factory options, or to authenticate equipment already installed. You will find the following information in this book:
Salesperson Training Album -- This manual has 3 sections, First is Fleetwood, this section helps identify which luxury or Fleetwood best fits the customer. Second section is Northstar System, this section helps you categorize what the customer is looking for and to create a presentation based on that. Section 3 is Eldorado and Seville, this section is all about knowing the customer. Finding out preferences and demographics, then coming to the conclusions, analysis, and finally the action planning.
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