
The book is really a collection of individual papers, magazine articles, etc. many of which are general articles on corporate failure. There are many specifically about the Edsel, written in the late 50s and early 60s or somewhat after. Those were very good and added some perspective to my understanding of what occurred in that period.
Deutsch, Jan G.
Selling the people's Cadillac: The Edsel and corporate responsibility
261
11.25 x 8.66 x 1.25 inches
