This is an oversized dealer-only album that salespeople used. You will find the following information in this book:
Ad Planner -- you'll find ad slicks for newspaper ads and flyers, and more. This includes explanations of Chevy's marketing strategy, as well as raw materials for dealers to make their own local ads with pictures and text.
Announcement Album/Merchandising - includes photos and explanations of dealership promotional materials like window signs, bilboards, showroom display signs and stands, exterior signs, direct mail cards, sales brochures, literature racks, letterhead, and more. It also includes gifts/incentives which are "lifestyle" items like pencils, blotters, knives, key chains, pins, jewelry, balloons, thermometers, seat cushions, song books, promotional models, pennants, car photos, and more.
Buy now to be one of the few collectors to own this truly rare book.