This manual is a set of "Automotive Analyst Confidential Competitive Information for Salesmen" bulletins printed by Buick to train salespeople to sell cars. Includes nine bulletins that explain benefits of owning a Buick, advantages over competitors, and showing pictures of vehicles and features. The bulletins are numbered Volume 5, numbers 1-10, missing number 5. Each bulletin opens up once or twice and compares Buicks favorably to other brands in price, features, styling, or specifications.
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This item is original.
9.00 x 6.80 x 0.80 inches
No. 1 compares Buick Special and Century to Dodge Coronet and Royal, No. 2 compares Plymouth Belvedere to Buick Special, No. 3 compares Chrysler Windsor and New Yorker to Special and Century, No. 4 compares De Sotos to Buicks, No. 6 explains features of the Buick Century, No. 7 compares Lincoln Capri and Cosmopolitan to Century, Super, and Roadmaster, No. 8 compares Studebakers to Special and Century, No. 9 compares Packard Clipper and Patrician to Special, Century and Roadmaster, and No. 10 shows how styling features of Buicks are superior to several other brands.
1954 Buick Century
1954 Buick Roadmaster
1954 Buick Special
1954 Buick Super