This manual is a set of "Automotive Analyst Confidential Competitive Information for Salesmen" bulletins printed by Buick to train salespeople to sell cars. Includes nine bulletins that explain benefits of owning a Buick, advantages over competitors, and showing pictures of vehicles and features. The bulletins are numbered Volume 5, numbers 1-10, missing number 5. Each bulletin opens up once or twice and compares Buicks favorably to other brands in price, features, styling, or specifications.
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