This is a dealer-only album that salespeople used. This was not handed out to customers, but kept as a dealer-only item. The book contains resources for promoting the local dealership.
The item inside the folder is a 34-page catalog of merchandising materials. This catalog includes dealership promotional materials like invitations to see the new models, window signs, banners, flags, showroom display signs, rugs, direct mail brochures, product manual, showroom license plates, and more.
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